/* ==========================================================================
   Jace Meridian Consulting LLC — Design System
   Bain-inspired: signature red accent, ink near-black, warm off-white,
   editorial sans typography, full-bleed photography, generous whitespace.
   ========================================================================== */

/* ---- Tokens ------------------------------------------------------------- */
:root{
  /* Brand */
  --red:#D7142A;          /* signature accent / CTA */
  --red-dark:#A50E20;
  --ink:#0B0E16;          /* near-black headings, footer, hero overlays */
  --ink-2:#161B26;
  --paper:#FFFFFF;
  --bg:#F6F5F1;           /* warm off-white section bg */
  --bg-2:#EDEBE4;
  --line:#E3E0D8;         /* hairline borders */
  --muted:#565C68;        /* body gray */
  --muted-2:#878C97;
  --on-dark:#F4F3EF;
  --on-dark-muted:#AEB3BD;

  /* Type */
  --sans:'Inter',system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif;
  --display:'Inter Tight','Inter',system-ui,sans-serif;

  /* Rhythm */
  --maxw:1240px;
  --gutter:clamp(20px,5vw,64px);
  --radius:4px;
  --shadow-sm:0 1px 2px rgba(11,14,22,.06),0 1px 3px rgba(11,14,22,.08);
  --shadow-md:0 10px 30px -12px rgba(11,14,22,.25);
  --shadow-lg:0 30px 60px -20px rgba(11,14,22,.35);
  --ease:cubic-bezier(.2,.7,.2,1);
  --nav-h:76px;
}

/* ---- Reset -------------------------------------------------------------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;font-family:var(--sans);color:var(--ink);background:var(--paper);
  font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;overflow-x:clip;
}
img,svg,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer}
h1,h2,h3,h4{font-family:var(--display);font-weight:600;line-height:1.08;
  letter-spacing:-.02em;margin:0 0 .5em;color:var(--ink)}
p{margin:0 0 1.1em}
::selection{background:var(--red);color:#fff}
:focus-visible{outline:3px solid var(--red);outline-offset:2px}

/* ---- Type scale --------------------------------------------------------- */
.h-display{font-size:clamp(2.6rem,6vw,5rem);letter-spacing:-.03em;line-height:1.02}
.h1{font-size:clamp(2.1rem,4.4vw,3.6rem)}
.h2{font-size:clamp(1.7rem,3.2vw,2.7rem)}
.h3{font-size:clamp(1.3rem,2vw,1.7rem)}
.eyebrow{font-family:var(--sans);font-size:.8rem;font-weight:700;letter-spacing:.16em;
  text-transform:uppercase;color:var(--red);margin:0 0 1rem;display:inline-block}
.eyebrow.on-dark{color:#FF6470}
.lead{font-size:clamp(1.05rem,1.6vw,1.3rem);line-height:1.55;color:var(--muted)}
.muted{color:var(--muted)}

/* ---- Layout ------------------------------------------------------------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(64px,9vw,128px)}
.section.tight{padding-block:clamp(48px,6vw,84px)}
.bg-soft{background:var(--bg)}
.bg-soft-2{background:var(--bg-2)}
.bg-ink{background:var(--ink);color:var(--on-dark)}
.bg-ink h1,.bg-ink h2,.bg-ink h3{color:#fff}
.bg-ink .muted{color:var(--on-dark-muted)}
.grid{display:grid;gap:clamp(20px,3vw,36px)}
.cols-2{grid-template-columns:repeat(2,1fr)}
.cols-3{grid-template-columns:repeat(3,1fr)}
.cols-4{grid-template-columns:repeat(4,1fr)}
.center{text-align:center}
.measure{max-width:62ch}
.measure-sm{max-width:48ch}
@media(max-width:900px){
  .cols-2,.cols-3,.cols-4{grid-template-columns:1fr}
  .cols-4.keep-2,.cols-3.keep-2{grid-template-columns:repeat(2,1fr)}
}

/* ---- Buttons ------------------------------------------------------------ */
.ico{width:1.2em;height:1.2em;flex-shrink:0}
.btn svg,.link-arrow svg{width:1.15em;height:1.15em;flex-shrink:0}
.btn{display:inline-flex;align-items:center;gap:.6em;font-weight:600;
  font-size:.98rem;letter-spacing:.01em;padding:.85em 1.5em;border-radius:var(--radius);
  border:1.5px solid transparent;transition:.2s var(--ease);white-space:nowrap}
.btn .ar{transition:transform .25s var(--ease)}
.btn:hover .ar{transform:translateX(4px)}
.btn-red{background:var(--red);color:#fff}
.btn-red:hover{background:var(--red-dark)}
.btn-ink{background:var(--ink);color:#fff}
.btn-ink:hover{background:var(--ink-2)}
.btn-outline{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-outline:hover{background:var(--ink);color:#fff}
.btn-outline.on-dark{border-color:rgba(255,255,255,.5);color:#fff}
.btn-outline.on-dark:hover{background:#fff;color:var(--ink)}
.btn-ghost{padding-inline:0;color:var(--ink)}
.link-arrow{display:inline-flex;align-items:center;gap:.5em;font-weight:600;
  color:var(--ink);border-bottom:2px solid var(--red);padding-bottom:2px;transition:.2s}
.link-arrow .ar{transition:transform .25s var(--ease)}
.link-arrow:hover .ar{transform:translateX(4px)}
.link-arrow.on-dark{color:#fff}

/* ---- Header / Nav ------------------------------------------------------- */
.topbar{background:var(--ink);color:var(--on-dark-muted);font-size:.8rem}
.topbar .wrap{display:flex;justify-content:flex-end;gap:1.5rem;align-items:center;
  height:34px}
.topbar a{color:var(--on-dark-muted);transition:.15s}
.topbar a:hover{color:#fff}
.topbar .sep{opacity:.3}

.site-header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.92);
  backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;gap:2rem;height:var(--nav-h)}
.brand{display:flex;align-items:center;gap:.65rem;font-family:var(--display);
  font-weight:700;font-size:1.18rem;letter-spacing:-.02em;color:var(--ink);flex-shrink:0}
.brand .mark{width:34px;height:34px;flex-shrink:0}
.brand small{display:block;font-family:var(--sans);font-weight:500;font-size:.62rem;
  letter-spacing:.14em;text-transform:uppercase;color:var(--muted-2);margin-top:1px}
.nav-links{display:flex;align-items:center;gap:.35rem;margin-left:auto;
  list-style:none;padding:0;margin-block:0}
.nav-links>li{list-style:none}
.nav-links>li{position:relative}
.nav-links>li>a,.nav-links>li>button{display:inline-flex;align-items:center;gap:.35em;
  padding:.6rem .85rem;font-weight:600;font-size:.96rem;color:var(--ink);
  background:none;border:none;border-radius:var(--radius)}
.nav-links>li>a:hover,.nav-links>li>button:hover{color:var(--red)}
.nav-links>li>a[aria-current="page"]{color:var(--red)}
.nav-links .caret{width:14px;height:14px;transition:transform .2s}
.nav-links li:hover .caret,.nav-links li:focus-within .caret{transform:rotate(180deg)}
.nav-cta{margin-left:.6rem}

/* Mega menu */
.mega{position:absolute;top:calc(100% + 8px);left:50%;transform:translateX(-50%) translateY(8px);
  min-width:560px;background:#fff;border:1px solid var(--line);border-radius:8px;
  box-shadow:var(--shadow-lg);padding:1.6rem;opacity:0;visibility:hidden;
  transition:.22s var(--ease);z-index:70}
.nav-links li:hover .mega,.nav-links li:focus-within .mega{
  opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.mega-grid{display:grid;grid-template-columns:1fr 1fr;gap:.2rem 1.6rem}
.mega a{display:block;padding:.55rem .6rem;border-radius:var(--radius);
  font-size:.92rem;font-weight:500;color:var(--ink-2);transition:.15s}
.mega a:hover{background:var(--bg);color:var(--red)}
.mega a b{display:block;font-weight:600}
.mega a span{font-size:.8rem;color:var(--muted)}
.mega-foot{margin-top:1.1rem;padding-top:1.1rem;border-top:1px solid var(--line)}

.nav-toggle{display:none;margin-left:auto;width:44px;height:44px;border:none;
  background:none;flex-direction:column;justify-content:center;gap:5px}
.nav-toggle span{height:2px;background:var(--ink);transition:.25s}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

@media(max-width:1000px){
  .nav-toggle{display:flex}
  .nav-links{position:fixed;inset:var(--nav-h) 0 0 auto;width:min(420px,100%);
    flex-direction:column;align-items:stretch;gap:0;background:#fff;margin:0;
    padding:1rem var(--gutter) 3rem;overflow-y:auto;
    transform:translateX(100%);transition:transform .3s var(--ease);
    border-left:1px solid var(--line);box-shadow:var(--shadow-lg)}
  .nav-links.open{transform:translateX(0)}
  .nav-links>li{border-bottom:1px solid var(--line)}
  .nav-links>li>a,.nav-links>li>button{width:100%;justify-content:space-between;
    padding:1rem .25rem;font-size:1.05rem}
  .mega{position:static;transform:none;opacity:1;visibility:visible;box-shadow:none;
    border:none;min-width:0;padding:.25rem 0 1rem;display:none}
  .mega.open{display:block}
  .mega-grid{grid-template-columns:1fr}
  .nav-cta{margin:1.25rem 0 0}
  .nav-cta .btn{width:100%;justify-content:center}
}

/* ---- Hero --------------------------------------------------------------- */
.hero{position:relative;min-height:clamp(560px,82vh,820px);display:flex;align-items:flex-end;
  color:#fff;overflow:hidden;background:var(--ink)}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-media img{width:100%;height:100%;object-fit:cover}
.hero-media::after{content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(8,10,16,.86) 0%,rgba(8,10,16,.62) 38%,rgba(8,10,16,.18) 75%),
  linear-gradient(0deg,rgba(8,10,16,.7),rgba(8,10,16,0) 55%)}
.hero .wrap{position:relative;z-index:2;padding-bottom:clamp(48px,7vw,96px);width:100%}
.hero-inner{max-width:760px}
.hero h1{color:#fff;margin-bottom:.5em}
.hero .lead{color:#E7E6E2;max-width:50ch}
.hero-cta{display:flex;gap:1rem;flex-wrap:wrap;margin-top:2rem}
.hero-bar{position:absolute;top:0;left:0;height:6px;width:100%;background:var(--red);z-index:3}

/* Hero carousel */
.slides{position:absolute;inset:0;z-index:0}
.slide{position:absolute;inset:0;opacity:0;transition:opacity 1s var(--ease)}
.slide.active{opacity:1}
.slide img{width:100%;height:100%;object-fit:cover}
.slide::after{content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(8,10,16,.88) 0%,rgba(8,10,16,.6) 40%,rgba(8,10,16,.15) 78%),
  linear-gradient(0deg,rgba(8,10,16,.72),rgba(8,10,16,0) 55%)}
.slide-caption{position:absolute;z-index:2;opacity:0;transition:opacity .6s .2s}
.slide.active .slide-caption{opacity:1}
.dots{display:flex;gap:.6rem;margin-top:2.4rem}
.dots button{width:38px;height:4px;border:none;border-radius:2px;
  background:rgba(255,255,255,.35);padding:0;transition:.25s}
.dots button.active{background:var(--red);width:54px}

/* ---- Mini info strip under hero ---------------------------------------- */
.proofbar{background:var(--ink);color:var(--on-dark)}
.proofbar .wrap{display:flex;flex-wrap:wrap;gap:clamp(20px,4vw,60px);
  padding-block:1.6rem;align-items:center}
.proofbar .stat{display:flex;flex-direction:column}
.proofbar .stat b{font-family:var(--display);font-size:1.7rem;color:#fff;line-height:1}
.proofbar .stat span{font-size:.82rem;color:var(--on-dark-muted)}

/* ---- Capability selector (Bain "madlib") ------------------------------- */
.selector{background:var(--bg);border:1px solid var(--line);border-radius:12px;
  padding:clamp(28px,4vw,52px);box-shadow:var(--shadow-md)}
.selector-row{display:flex;flex-wrap:wrap;align-items:center;gap:.6rem 1rem;
  font-family:var(--display);font-size:clamp(1.4rem,2.6vw,2.1rem);line-height:1.35;
  letter-spacing:-.02em}
.selector select{font-family:var(--display);font-size:inherit;font-weight:600;
  color:var(--red);background:transparent;border:none;border-bottom:3px solid var(--red);
  padding:.05em .3em;letter-spacing:-.02em;cursor:pointer;
  appearance:none;-webkit-appearance:none}
.selector select:focus{outline:none;background:rgba(215,20,42,.06)}
.selector-foot{margin-top:1.8rem}

/* ---- Cards -------------------------------------------------------------- */
.card{background:#fff;border:1px solid var(--line);border-radius:8px;overflow:hidden;
  display:flex;flex-direction:column;transition:.25s var(--ease)}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:#d8d4c8}
.card-media{aspect-ratio:16/10;overflow:hidden;background:var(--bg-2)}
.card-media img{width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ease)}
.card:hover .card-media img{transform:scale(1.05)}
.card-body{padding:1.5rem 1.5rem 1.7rem;display:flex;flex-direction:column;flex:1}
.card-body h3{font-size:1.25rem;margin-bottom:.45rem}
.card-body p{font-size:.96rem;color:var(--muted);margin-bottom:1.2rem}
.card-body .link-arrow{margin-top:auto}
.card .tag{font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  color:var(--red);margin-bottom:.7rem}

/* Feature row (image + text alternating) */
.feature{display:grid;grid-template-columns:1fr 1fr;align-items:center;
  gap:clamp(28px,5vw,72px)}
.feature.reverse .feature-text{order:2}
.feature-media{border-radius:10px;overflow:hidden;box-shadow:var(--shadow-md);
  aspect-ratio:4/3}
.feature-media img{width:100%;height:100%;object-fit:cover}
@media(max-width:860px){.feature{grid-template-columns:1fr}.feature.reverse .feature-text{order:0}}

/* List of links / industries */
.linklist{columns:2;column-gap:3rem}
.linklist a{display:block;padding:.85rem 0;border-bottom:1px solid var(--line);
  font-family:var(--display);font-weight:600;font-size:1.1rem;
  display:flex;justify-content:space-between;align-items:center;transition:.18s;
  break-inside:avoid}
.linklist a:hover{color:var(--red);padding-left:.4rem}
.linklist a .ar{color:var(--red);opacity:0;transition:.18s}
.linklist a:hover .ar{opacity:1}
@media(max-width:700px){.linklist{columns:1}}

/* Stat blocks */
.stat-big{text-align:center}
.stat-big b{display:block;font-family:var(--display);font-size:clamp(2.6rem,5vw,3.8rem);
  color:var(--red);line-height:1;letter-spacing:-.03em}
.stat-big span{display:block;margin-top:.6rem;color:var(--muted);font-size:.98rem}

/* Approach steps */
.steps{counter-reset:step}
.step{display:grid;grid-template-columns:auto 1fr;gap:1.4rem;padding:1.7rem 0;
  border-top:1px solid var(--line)}
.step:last-child{border-bottom:1px solid var(--line)}
.step .num{counter-increment:step;font-family:var(--display);font-weight:700;
  font-size:1.1rem;color:var(--red)}
.step .num::before{content:"0" counter(step)}
.step h3{font-size:1.3rem;margin-bottom:.35rem}
.step p{margin:0;color:var(--muted)}

/* Icon badge (brand glyph) */
.icon-badge{width:54px;height:54px;border-radius:12px;background:rgba(215,20,42,.08);
  display:grid;place-items:center;color:var(--red);margin-bottom:1.1rem}
.icon-badge svg{width:27px;height:27px}
.bg-ink .icon-badge{background:rgba(255,255,255,.07)}

/* Quote / values */
.pullquote{font-family:var(--display);font-weight:500;font-size:clamp(1.5rem,3vw,2.3rem);
  line-height:1.3;letter-spacing:-.02em;max-width:20ch}
.pullquote .red{color:var(--red)}

/* ---- CTA band ----------------------------------------------------------- */
.cta-band{position:relative;overflow:hidden;color:#fff;background:var(--ink)}
.cta-band .bgimg{position:absolute;inset:0;z-index:0}
.cta-band .bgimg img{width:100%;height:100%;object-fit:cover;opacity:.32}
.cta-band .wrap{position:relative;z-index:2}
.cta-band h2{color:#fff}

/* ---- Forms -------------------------------------------------------------- */
.field{margin-bottom:1.2rem}
.field label{display:block;font-weight:600;font-size:.9rem;margin-bottom:.4rem}
.field input,.field select,.field textarea{width:100%;padding:.85rem 1rem;
  font:inherit;font-size:1rem;border:1.5px solid var(--line);border-radius:var(--radius);
  background:#fff;transition:.15s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;
  border-color:var(--red);box-shadow:0 0 0 3px rgba(215,20,42,.12)}
.field textarea{min-height:140px;resize:vertical}
.form-note{font-size:.82rem;color:var(--muted-2)}
.contact-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,72px);align-items:start}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}}
.nap{list-style:none;padding:0;margin:0}
.nap li{display:flex;gap:.9rem;padding:1rem 0;border-bottom:1px solid var(--line);
  align-items:flex-start}
.nap .ico{width:22px;height:22px;color:var(--red);flex-shrink:0;margin-top:2px}
.nap b{display:block;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--muted-2);margin-bottom:.15rem}

/* ---- Footer ------------------------------------------------------------- */
.site-footer{background:var(--ink);color:var(--on-dark-muted);padding-top:clamp(56px,7vw,88px)}
.footer-top{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:2.5rem;
  padding-bottom:3rem;border-bottom:1px solid rgba(255,255,255,.12)}
.footer-brand .brand{color:#fff;margin-bottom:1.2rem}
.footer-brand .brand small{color:var(--on-dark-muted)}
.footer-brand p{font-size:.92rem;max-width:34ch}
.footer-col h4{color:#fff;font-size:.82rem;letter-spacing:.12em;text-transform:uppercase;
  font-family:var(--sans);font-weight:700;margin-bottom:1.1rem}
.footer-col a{display:block;padding:.4rem 0;font-size:.95rem;color:var(--on-dark-muted);
  transition:.15s}
.footer-col a:hover{color:#fff}
.socials{display:flex;gap:.7rem;margin-top:1.4rem}
.socials a{width:38px;height:38px;border:1px solid rgba(255,255,255,.2);border-radius:50%;
  display:grid;place-items:center;transition:.2s}
.socials a:hover{background:var(--red);border-color:var(--red);color:#fff}
.socials svg{width:18px;height:18px}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:1rem;
  padding-block:1.8rem;font-size:.84rem}
.footer-bottom .legal{display:flex;flex-wrap:wrap;gap:1.2rem}
.footer-bottom .legal a:hover{color:#fff}
@media(max-width:860px){.footer-top{grid-template-columns:1fr 1fr}.footer-brand{grid-column:1/-1}}
@media(max-width:560px){.footer-top{grid-template-columns:1fr}}

/* ---- Page header (inner pages) ----------------------------------------- */
.pagehead{position:relative;background:var(--ink);color:#fff;overflow:hidden}
.pagehead .bgimg{position:absolute;inset:0;z-index:0}
.pagehead .bgimg img{width:100%;height:100%;object-fit:cover;opacity:.38}
.pagehead::after{content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(8,10,16,.85),rgba(8,10,16,.45))}
.pagehead .wrap{position:relative;z-index:2;padding-block:clamp(72px,12vw,150px)}
.pagehead h1{color:#fff;max-width:18ch}
.pagehead .lead{color:#E7E6E2;max-width:56ch}
.breadcrumb{font-size:.82rem;color:var(--on-dark-muted);margin-bottom:1.2rem}
.breadcrumb a:hover{color:#fff}

/* ---- Utility ------------------------------------------------------------ */
.divider{height:1px;background:var(--line);border:0;margin:0}
.tag-pill{display:inline-block;font-size:.78rem;font-weight:600;color:var(--red);
  background:rgba(215,20,42,.08);padding:.3em .8em;border-radius:100px}
.fade-up{opacity:0;transform:translateY(18px);transition:.7s var(--ease)}
.fade-up.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .fade-up{opacity:1;transform:none}
}
.skip{position:absolute;left:-9999px;top:0;background:var(--red);color:#fff;
  padding:.7rem 1.2rem;z-index:100;border-radius:0 0 6px 0}
.skip:focus{left:0}